The BiB is both urban and trendy

By Christelle Zamora

Once you open it, the wine stays good for longer. You don't have to finish the bottle and can instead choose to drink with moderation.

Birch in Box

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When you're out on the town, boxed or bagged wine is a great alternative to the traditional glass bottle, which is heavy and breakable. These types of containers are incredibly trendy, and they offer the added bonus of keeping your wine fresh.

Léa and Hugo are both young thirty-somethings who enjoy sharing good food and drink with friends. They often host get-togethers at their home, which is close to downtown. They also love organizing picnic adventures along the coast or in the mountains. All of the pair's gourmet outings are accompanied by a wide variety of high-quality wines. Hugo's solution is the Bag-in-Box®, while Léa uses a wineskin that's as soft and lightweight as a dress in summer. In any case, they're consistent. One thing is sure—opting for bagged or boxed wine makes purchasing a breeze for the young urbanites.  

They were kind enough to share some tips. The couple purchases a varieties of sizes, ranging from a third of a gallon to three-fourths, one, two, and even five gallons. Léa points out that "the small wineskins have a built-in handle so you can carry them like a purse, which is really convenient." With this type of wine at hand, organizing a classy outing is a breeze. 

 Hugo insists on the practicality of boxed wine, since you never have to worry about it breaking. These thirty-somethings no longer dread the end of an evening. "Once you open it, the wine stays good for longer. You don't have to finish the bottle and can instead choose to drink with moderation." Now that the BiB is becoming less taboo, it's attracting plenty of notice. Most Bag-in-Box® containers are made for wines with a specific geographic origin. While corner stores and major grocery chains tend to stock French-made products, wine store owners opt for wines from specific terroirs, including AOP and IGP varieties, in southeast and southwest France. Léa's friends, who prefer more palatable wines, love merlot, chardonnay, sauvignon blanc and cabernet sauvignon. Hugo loves hunting down organic boxed wines whenever he finds a wine store specialized in estate wines.  

The couple is convinced that bagged and boxed wine offers young urbanites the best bang for their buck. This trendy option also lets you explore a wide range of wines, even though there are fewer white wines than there are red and rosé varieties.


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